A lot of things have changed since Morgan Spurlock’s popular 30-day McDonald’s-limited eating challenge he featured in Super Size Me. For a nation that was once all about excess and consuming things, the trend now seems to be hinged on what’s healthy.
Supposedly “healthier items” have continued to be on the menu of almost every restaurant, including fast food establishments. Their branding of being healthy, although sounding progressive, can be considered a scam in itself. While it may be true that Healthy Item Number 1 has fewer calories than that of what’s in the regular items offered, there are still plenty of things waiting to be clarified.
Spurlock’s follow-up to his popular documentary, Super Size Me 2: Holy Chicken!, is an insider look to these restaurants’ secret claims. However, to prove his point, he must ironically create his fast-food restaurant.
Spurlock calls his experiment Holy Chicken, a fast-food restaurant specializing in a healthy chicken sandwich. Holy Chicken was just like any other fast-food restaurant and is promising enough to be a success. It subscribes to its theme of being healthy – instead of frying it, the chicken in their sandwich was grilled.
Also, Holy Chicken is not like any other fast-food restaurant. It embraces it being an experiment, decorating the entire restaurant with hard, painful facts about the food industry. The chickens were not grilled as to how we want it to be; the grill marks were just painted using edible ink. Spurlock even had to clarify the meaning behind popular food adjectives such has “homestyle,” “organic,” and “free-range chickens” to prove his point in a larger set-up.
Super Size Me 2: Holy Chicken! can be a hilarious attack on the places it ridiculed, but like its predecessor, the documentary can be scary as well. At one point, it touches on the dark secrets behind industry giant Big Chicken, who was known for its fraudulent management and distribution of many chicken farms in America in favor of larger corporate interests. A few farmers interviewed in the film to share sensitive information about the group had their livelihood destroyed mysteriously.
In summary, Morgan Spurlock’s latest take on the fast-food industry is more mature, more painful to watch, and braver. He got off to a better ending as well, leaving himself healthier than his last one.